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22nd Avenue Marketing Consulting wants to help your organization
succeed. The below links are suggestions of quality information
sources that may be helpful to you.
Books:
BrandSimple by Allen P. Adamson
Celebrating the Third
Place edited by Ray Oldenburg
The Culture Code by Clotaire Rapaille
Good to Great by Jim Collins
Harvard Business Review on Brand Management
The Long Tail by Chris Anderson
Naked Conversations by Robert Scoble
The Search by John Battelle
The Tipping Point by Malcom Gladwell
The World is Flat by Thomas L. Friedman
Magazines:
Ethix
Harvard Business Review
MIT Sloan
Management Review
Stanford
Social Innovation Review
Washington CEO
Newspapers:
Puget Sound Business Journal
Seattle Daily
Journal of Commerce
Seattle Post-Intelligencer Business Section
The Seattle Times Business & Technology
Snohomish County Business Journal
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Marketing
Marketing is more than making a sale. Successful
marketing is about two-way communication. Marketing is
in everything you do, from the way you answer your
phone or respond to email, to graphic imagery and the color
of your materials. Continuous
reinforcement of a consistent image of your product or
service is just one key. Communicating knowledge and trust to someone so that at the time they need your
product they remember you, contact you and refer you to
others seeking the same product or service. |
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“Because it is its purpose to create a customer, any
business enterprise has two-and only these two-basic
functions: marketing and innovation.”
Peter Drucker, Practice of Management |
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